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Content Strategy

Know what’s worth writing.

Anyone can generate words nowadays, but the key is knowing which ones are worth writing. I align my work to real user search intent to accomplish your business goals, so every piece of content earns its place instead of bloating your blog.

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Quality over quantity

Give people what they want

Ranking comes from answering what your audience is looking for, not from publishing more to make up for average content.

Tied to your goals

Build leads and authority

Everything is made to accomplish your goals, so the content works for leads and authority, not just vanity numbers.

A plan from me to you

A clear roadmap

You get a plan of what to publish and why, in order, so nothing gets written on a whim.

The process

How the strategy comes together

Four steps that turn a blank content plan into a system built to rank and to bring in the right people.

01

Audit and intent mapping

I review what’s currently on your site and in search to find what your audience wants, and find the gaps worth filling.

02

Keyword and topic architecture

I build topic clusters and a keyword map based on user demand, so your credibility compounds and Google knows your name.

03

Editorial roadmap

You get a clear calendar showing what to publish, in what order, and the strategy behind every piece.

04

Measure and refine

Once your content is live, I track what ranks and converts, then keep building on what’s working for you.

Let’s build something worth finding.

Tell me about your business and what you want to be known for. I’ll take it from there.

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